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This message is aimed at business owners with an existing website.
I
am an experienced and knowledgeable business consultant, offering a
variety of business services. Most small companies now own a
business website or blog. The majority of people make a search for
information on a company, before making contact either by email or
phone. Therefore it is important the website can be found in search results and the information provided is what the visitor is seeking. There are a number of business services available which can be helpful to the business owner. Some are listed. If you have special requirements please use the Contact Point below. I have the most experience with UK companies, but any English speaking customer is welcome.
A webmaster is a person responsible for the support and maintenance of a business website. The position can be full time in a large company or part-time in a smaller company. Outsourcing this function is now considered highly cost efficient, as the customer only pays for what is requested and agreed, not what the Webmaster would like to add. Listed are some of the functions of a Webmaster. - Ensuring the website is available at all times.
- Conduct an audit that all pages load correctly, and have a title, description and keywords.
- Use Google Analytics or similar, to monitor and report on the website visitors.
- Create and load website sitemaps frequently for search engine indexing.
- Reacts and responds to customer feedback.
- Proposes ideas and solutions which help create more sales and improve the website.
Individual owners and companies will have special requirements and the Webmaster should be flexible and knowledge, and able to work within a budget.
Promoting and Marketing a Website
Probably the hardest part of owning a website is marketing. If the business has been operating for a while, there will already be resources which can be used again with some of the newer technologies. I work closely with all existing sources to minimise expenditure. Listed are some typical steps and solutions to help market a website.
- Print the URL (web address ) on all business cards, stationary and brochures
- An alternative is to print a label with the information as a temporary measure.
- Consider a sign on company vehicles.
- Write a letter to all suppliers and customers with details of the website.
- If you already have an e-commerce website, many tools are already provided.
- Promotion should start with self promotion, operating a Blog is a good start.
- Using Twitter, Facebook are now normal marketing tools.
- Use any PowerPoint presentations and turn them into a YouTube video.
- Any existing images and text can used to create a video. Great for link building.
- Join industry related Blogs, Forums, make posts which build your reputation.
- Create Press releases and distribute to various sources, i.e. local press, Internet, etc.
- Use professional mailers to distribute a business Newsletter.
- Create and build a RSS News channel as a company information feed.
As can be seen there is much more to just owning a website. If you are somebody that likes to do everything themselves, I wish you success. If you need somebody that has the knowledge, experience, and time, please use the Contact Point below, there is a small present waiting for you.
Contact Point
You may already have a Webmaster or be one yourself. There are times for specific requirements that additional resources are needed, then you can contact me. Please visit the more informative Webmaster website, which shows many examples of good customer support, marketing and promotion ideas.
P.S.
I am 70 and retired. Helping companies with my knowledge and experience is my hobby. I built my first website in 1996, and it is still active.
I have created a free resource which helps develop the market for all types of services the site is
 Worth you making a visit.
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